Union Wants to Change the Conversation On Federal Employees

Union Wants to Change the Conversation On Federal Employees

The National Treasury Employees Union references CBP agents in the campaign.
The National Treasury Employees Union references CBP agents in the campaign. CBP via NTEU

Television  and radio audiences across the country will soon encounter an array of 30- and 60-second public service spots designed to “change the conversation about federal workers,” the goal of a $40,000 one-year campaign launched on Wednesday by the National Treasury Employees Union.

Last October’s 16-day government shutdown “gave Americans a glimpse of what life would look like without federal workers, and what they saw was not a pretty picture,” NTEU National President Colleen Kelley told a gathering of reporters as the ad campaign was released. “But that ended, and now it’s time to put front and center” what federal workers do “to connect the dots” that the public isn’t always aware of, she said. Continue reading “Union Wants to Change the Conversation On Federal Employees”

Union Wants to Change the Conversation On Federal Employees

Union Wants to Change the Conversation On Federal Employees

Television  and radio audiences across the country will soon encounter an array of 30- and 60-second public service spots designed to “change the conversation about federal workers,” the goal of a $40,000 one-year campaign launched on Wednesday by the National Treasury Employees Union.

Last October’s 16-day government shutdown “gave Americans a glimpse of what life would look like without federal workers, and what they saw was not a pretty picture,” NTEU National President Colleen Kelley told a gathering of reporters as the ad campaign was released. “But that ended, and now it’s time to put front and center” what federal workers do “to connect the dots” that the public isn’t always aware of, she said.

The ads feature agency employees who are NTEU members invoking the theme “They work for U.S.” (as in, the United States and “us”). Rotating among agency missions, the spokespeople for the ads proclaim, “Without us,….tax cheats would never pay their fair share…Terrorists and contraband would enter the U.S….American lakes and rivers would be polluted.” Another batch of ads builds on the theme “We Protect.” Continue reading “Union Wants to Change the Conversation On Federal Employees”

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